insights

He who knows the consumer best, wins.

We use all available tools to understand our target consumers – their attitudes, behaviors and emotional triggers – and we use those insights to inform our strategy.

The Future of Grocery Shopping Begins with the Letter “C”

While the CPG industry - and the media that covers it - has focused relentlessly on ecommerce as an existential threat to traditional grocery stores, it is the rise of convenience stores that should strike fear in the hearts of supermarket executives. Let’s not forget...
Read More
A Foodie’s Paradise: My First Fancy Food Show

A Foodie’s Paradise: My First Fancy Food Show

When I joined the Ignite2X team, I learned that my job would include traveling to the Winter Fancy Food Show in San Francisco, California. Three days at the Winter Fancy Food Show tasting cheeses, cured meats, candy and sweets? Yes, please! Talk about excitement...

read more
Small Agency, Big MOVE

Small Agency, Big MOVE

We've finally moved! Inspired growth comes from an inspired team. What inspires us?  Working together to create, learn and build Big Ideas for our clients. We can’t wait to continue creating and collaborating in our new and improved Ignite2X worldwide headquarters....

read more