Insights - The Ignite2X blog - Print & Digital advertising musings from around the agency

insights

He who knows the consumer best, wins.

We use all available tools to understand our target consumers – their attitudes, behaviors and emotional triggers – and we use those insights to inform our strategy and creativity.

5 Consumer Trends Affecting the Pet Food Category

5 Consumer Trends Affecting the Pet Food Category

Pet spending in the U.S. has risen every year since 1994, and is projected to reach upwards of $100 billion by the end of this year, per a study from APPA. Pet food and treats is by far the largest spending category, making up more than 30% of sales. Consumers are...