insights

He who knows the consumer best, wins.

We use all available tools to understand our target consumers – their attitudes, behaviors and emotional triggers – and we use those insights to inform our strategy.

Navigating the Changing Meat Category

It’s Dana’s turn to do the grocery shopping this week and Dana, a busy working mother of three, has many factors to consider. She wants steaks for date night with her husband, and burgers for a weekend barbecue, plus food for the week that will appease all three of...
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A Foodie’s Paradise: My First Fancy Food Show

A Foodie’s Paradise: My First Fancy Food Show

When I joined the Ignite2X team, I learned that my job would include traveling to the Winter Fancy Food Show in San Francisco, California. Three days at the Winter Fancy Food Show tasting cheeses, cured meats, candy and sweets? Yes, please! Talk about excitement...

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Small Agency, Big MOVE

Small Agency, Big MOVE

We've finally moved! Inspired growth comes from an inspired team. What inspires us?  Working together to create, learn and build Big Ideas for our clients. We can’t wait to continue creating and collaborating in our new and improved Ignite2X worldwide headquarters....

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