insights

He who knows the consumer best, wins.

We use all available tools to understand our target consumers – their attitudes, behaviors and emotional triggers – and we use those insights to inform our strategy.

Pets are People Too: How to Market Products for Furry Friends

Before you scoff at that idea, consider how the entire approach to marketing pet products has shifted to the human consumer product marketing model. Trends that have shaped CPG marketing over the past 10 years: Big companies entering the market, squeezing out mid-size...
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How to Stay Ahead of the Egame

How to Stay Ahead of the Egame

We’re not going to debate whether or not Esports should be considered a sport. Tournament players train physically (no jokes about thumb squats), practice for hours a day, and can be given a random PED test during a competition. Sounds a lot like other professional...

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Packaging Design: The Unsung Hero of Brand Awareness

Packaging Design: The Unsung Hero of Brand Awareness

Is packaging design the Rodney Dangerfield of the marketing world? It doesn’t get nearly the respect accorded to advertising, social media, PR or other vehicles intended to make impressions on consumers. Yet, packaging could be the single most important branding tool...

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Navigating the Changing Meat Category

Navigating the Changing Meat Category

It’s Dana’s turn to do the grocery shopping this week and Dana, a busy working mother of three, has many factors to consider. She wants steaks for date night with her husband, and burgers for a weekend barbecue, plus food for the week that will appease all three of...

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