insights

He who knows the consumer best, wins.

We use all available tools to understand our target consumers – their attitudes, behaviors and emotional triggers – and we use those insights to inform our strategy and creativity.

Does Your Agency Have Courage?

Does Your Agency Have Courage?

“Have a little courage, that’s all.” – The Cowardly Lion. Having recently relocated to offices in South Bethlehem, we are fortunate to start each day with a majestic view of the former Bethlehem Steel plant, which is now the Steel Stacks and Sands Casino. I can’t help...

The Return of Local

The Return of Local

The COVID-19 pandemic has had a significant effect on the psyche of people around the world, causing many of us to rethink our priorities. One trend that has gained even more traction is to “buy local.” We always want what we can’t have, which was made abundantly...

We’re Open for Business… Are You?

We’re Open for Business… Are You?

To be honest, business will take a long time to get back to normal. The right question now is not how soon will it end, but how do we continue? Talking about and promoting a business or brand amid a health crisis is a delicate matter right now. Is it acceptable for...

5 Consumer Trends Affecting the Pet Food Category

5 Consumer Trends Affecting the Pet Food Category

Pet spending in the U.S. has risen every year since 1994, and is projected to reach upwards of $100 billion by the end of this year, per a study from APPA. Pet food and treats is by far the largest spending category, making up more than 30% of sales. Consumers are...

4 Myths About Millennial Consumers Debunked

4 Myths About Millennial Consumers Debunked

Think America’s largest generation is just a bunch of self-absorbed, plugged-in, brand-averse consumers who’d rather indulge in avocado toast every day instead of purchasing a home mortgage? Millennials say, try again. Like any generation, millennials are more than...