insights

He who knows the consumer best, wins.

We use all available tools to understand our target consumers – their attitudes, behaviors and emotional triggers – and we use those insights to inform our strategy.

Packaging Design: The Unsung Hero of Brand Awareness

Is packaging design the Rodney Dangerfield of the marketing world? It doesn’t get nearly the respect accorded to advertising, social media, PR or other vehicles intended to make impressions on consumers. Yet, packaging could be the single most important branding tool...
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Navigating the Changing Meat Category

It’s Dana’s turn to do the grocery shopping this week and Dana, a busy working mother of three, has many factors to consider. She wants steaks for date night with her husband, and burgers for a weekend barbecue, plus food for the week that will appease all three of...
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Packaging Design: The Unsung Hero of Brand Awareness

Packaging Design: The Unsung Hero of Brand Awareness

Is packaging design the Rodney Dangerfield of the marketing world? It doesn’t get nearly the respect accorded to advertising, social media, PR or other vehicles intended to make impressions on consumers. Yet, packaging could be the single most important branding tool...

read more
A Foodie’s Paradise: My First Fancy Food Show

A Foodie’s Paradise: My First Fancy Food Show

When I joined the Ignite2X team, I learned that my job would include traveling to the Winter Fancy Food Show in San Francisco, California. Three days at the Winter Fancy Food Show tasting cheeses, cured meats, candy and sweets? Yes, please! Talk about excitement...

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