insights

He who knows the consumer best, wins.

We use all available tools to understand our target consumers – their attitudes, behaviors and emotional triggers – and we use those insights to inform our strategy and creativity.

Does Your Agency Have Courage?

Does Your Agency Have Courage?

“Have a little courage, that’s all.” – The Cowardly Lion. Having recently relocated to offices in South Bethlehem, we are fortunate to start each day with a majestic view of the former Bethlehem Steel plant, which is now the Steel Stacks and Sands Casino. I can’t help...

A Dog’s View of Dog Trends

A Dog’s View of Dog Trends

Written by Jackson, A Catahoula Leopard Dog When I’m not sniffing butts or eating my own vomit, I’m paying attention to pet trends. For over 35 dog years, I’ve been digging up information on what appeals to us pets and our humans. Let’s dive in nose first and take a...

The Rise of Artisanal Brands

The Rise of Artisanal Brands

No question, artisan foods are increasing in popularity. As consumer concern for healthy eating escalates, so has the interest in handmade, authentically made products. Everything from baked goods and specialty snacks to beverages, are joining the family of artisan...

5 Things We Love About the Fancy Food Show

5 Things We Love About the Fancy Food Show

In late June, 7 of us made our annual pilgrimage to the NYC Fancy Food show. That’s Ignite2X account management, creative and content teams converging in one place to discover the entire universe of artisanal, gourmet, and fancy foods. We ate cheese, sipped all kinds...

Our Super Bowl Commercial MVPs

Our Super Bowl Commercial MVPs

As we all know, the Super Bowl is the Olympics of commercials, and this year was no different. While the actual Super Bowl 53 game was uneventful (and the lowest scoring game of all time), the commercials were there to keep us interested –and entertained. We snacked...