insights

He who knows the consumer best, wins.

We use all available tools to understand our target consumers – their attitudes, behaviors and emotional triggers – and we use those insights to inform our strategy and creativity.

Our Super Bowl Commercial MVPs

Our Super Bowl Commercial MVPs

As we all know, the Super Bowl is the Olympics of commercials, and this year was no different. While the actual Super Bowl 53 game was uneventful (and the lowest scoring game of all time), the commercials were there to keep us interested –and entertained. We snacked...

Digital Meets Brick and Mortar with Amazon Go

Digital Meets Brick and Mortar with Amazon Go

By: Patti Cerami Today’s consumers have ever increasing choices when it comes to grocery shopping. The retail landscape is constantly evolving – whether it’s independent grocers like Nugget Markets, Sprouts or Fresh Market or e-comm options like Amazon...

How to Stay Ahead of the Egame

How to Stay Ahead of the Egame

We’re not going to debate whether or not Esports should be considered a sport. Tournament players train physically (no jokes about thumb squats), practice for hours a day, and can be given a random PED test during a competition. Sounds a lot like other professional...