Insights - The Ignite2X blog - Print & Digital advertising musings from around the agency

insights

He who knows the consumer best, wins.

We use all available tools to understand our target consumers – their attitudes, behaviors and emotional triggers – and we use those insights to inform our strategy and creativity.

Supplement Trends Move from Humans to Pets

Supplement Trends Move from Humans to Pets

Pets have always been treated as part of the family, but in the last 30 years man’s best friend and our other furry loved ones have etched themselves even deeper into hearts. Market research firm Packaged Facts expects pet product sales to grow 8% from $55 billion in...

A Consumer Preference for Purpose

A Consumer Preference for Purpose

If you go to any professional sporting event, you will see a venue dotted with signage touting corporate partners, from soft drink companies to car manufacturers to apparel brands. Local service providers, such as real estate agents and restoration services, are also...