We’re a small – but effective – full-service brand marketing agency, and we’re not afraid of a challenge or of having an independent point of view. We build brands, grow businesses and launch new products using a bold strategic approach, big ideas, media expertise and creativity.
As marketers, we know that consumers love choice. From the clothes they wear, to the food they buy, today’s consumer loves to be in control. They want to know the ingredients they eat, where their food comes from, and more. One recent pop culture trend begs the...
Remember Newton’s Third Law of Motion? For every action, there is an equal and opposite reaction. That applies to consumer behavior too, especially when we look at the healthy-not-healthy eating trend. Depending on which study you read, upwards of 85% of Americans say...
We live in a time where consumers share all kinds of feedback and opinions with brands, yet, according to a report from the “The Economist Intelligence Unit,” only six in ten senior business leaders view their companies as customer-centric, and only 56% report a clear...
turning good into great with a customized approach
Phase I: Intelligence Gathering
Knowledge is power, and we do our homework to ensure that we understand the macro and micro issues affecting the industry, the category, the competition and all sales channels. And we find out everything we can about the consumer – demographics, lifestyle, media habits, purchase behavior and the emotional triggers that inspire and motivate them to take action.
Phase II: Insights, Strategy & Planning
Think about it. That’s what we do next. We take the time to think through all of the research findings and surface insights and understand what they mean for our client. We determine what is actionable, what is doable, and what is the best way to achieve our goals. This learning informs our strategy and the marketing plan.
Phase III: Activation
Where the rubber hits the road. Whether we are going to market with a new product, repositioning a brand or executing a sales-building campaign, we implement the plan using the most effective tactics, whatever those might be. We’re media agnostic and hands-on, and we use a mix of media and a variety of marketing elements to effectively deliver results.
Phase IV: Measurement & Learning
Always be learning. We assess how things are going during each campaign, to make adjustments as needed, and complete a thorough post-campaign analysis to identify which elements were most successful. This learning is used to develop best practices to apply moving forward.