We're a small – but effective – full-service brand
marketing agency, and we're not afraid of a challenge or
of having an independent point of view. We build brands,
grow businesses and launch new products using a bold
strategic approach, big ideas, media expertise and
“Have a little courage, that’s all.” – The Cowardly Lion. Having recently relocated to offices in South Bethlehem, we are fortunate to start each day with a majestic view of the former Bethlehem Steel plant, which is now the Steel Stacks and Sands Casino. I can’t help...
Most companies have been content to take the long view when it comes to implementing changes to their digital strategy. The management team wants to take their time, consult with experts, and conduct a thorough analysis before moving cautiously ahead, which is...
While the pandemic continues to test our infrastructure and patience, shoppers continue to show a willingness to evolve. Think online grocery is for the younger set? Think again. According to Mercatus, after setting 37% and 24% increases in grocery sales in April and...
turning good into great with a customized approach
Phase I: Intelligence Gathering
Knowledge is power, and we do our homework to ensure that we understand the macro and micro issues affecting the industry, the category, the competition and all sales channels. And we find out everything we can about the consumer – demographics, lifestyle, media habits, purchase behavior and the emotional triggers that inspire and motivate them to take action.
Phase II: Insights, Strategy & Planning
Think about it. That’s what we do next. We take the time to think through all of the research findings and surface insights and understand what they mean for our client. We determine what is actionable, what is doable, and what is the best way to achieve our goals. This learning informs our strategy and the marketing plan.
Phase III: Activation
Where the rubber hits the road. Whether we are going to market with a new product, repositioning a brand or executing a sales-building campaign, we implement the plan using the most effective tactics, whatever those might be. We’re media agnostic and hands-on, and we use a mix of media and a variety of marketing elements to effectively deliver results.
Phase IV: Measurement & Learning
Always be learning. We assess how things are going during each campaign, to make adjustments as needed, and complete a thorough post-campaign analysis to identify which elements were most successful. This learning is used to develop best practices to apply moving forward.