We’re a small – but effective – full-service brand marketing agency, and we’re not afraid of a challenge or of having an independent point of view. We build brands, grow businesses and launch new products using a bold strategic approach, big ideas, media expertise and creativity.
our insights
Color Us Interested: The Psychology of Color
“Pink isn’t a color. It’s an attitude.” Experts throughout the decades have tried to explain the importance and significance of color and how it affects consumer attitudes and behaviors. They cite psychological studies, global trends, new products and business...
What’s for Dinner? The Fancy Food Show Panel Weighs In
It’s 6PM in America...Do you know what’s for dinner tonight? Every year, our agency attends the Fancy Food Show to learn all we can about industry trends. At this year’s San Francisco show we attended the “What’s For Dinner?” panel, a discussion featuring speakers...
Our Super Bowl Commercial MVPs
As we all know, the Super Bowl is the Olympics of commercials, and this year was no different. While the actual Super Bowl 53 game was uneventful (and the lowest scoring game of all time), the commercials were there to keep us interested –and entertained. We snacked...
our approach
turning good into great with a customized approach
Phase I: Intelligence Gathering
Knowledge is power, and we do our homework to ensure that we understand the macro and micro issues affecting the industry, the category, the competition and all sales channels. And we find out everything we can about the consumer – demographics, lifestyle, media habits, purchase behavior and the emotional triggers that inspire and motivate them to take action.
Phase II: Insights, Strategy & Planning
Think about it. That’s what we do next. We take the time to think through all of the research findings and surface insights and understand what they mean for our client. We determine what is actionable, what is doable, and what is the best way to achieve our goals. This learning informs our strategy and the marketing plan.
Phase III: Activation
Where the rubber hits the road. Whether we are going to market with a new product, repositioning a brand or executing a sales-building campaign, we implement the plan using the most effective tactics, whatever those might be. We’re media agnostic and hands-on, and we use a mix of media and a variety of marketing elements to effectively deliver results.
Phase IV: Measurement & Learning
Always be learning. We assess how things are going during each campaign, to make adjustments as needed, and complete a thorough post-campaign analysis to identify which elements were most successful. This learning is used to develop best practices to apply moving forward.