small agency
big ideas

We’re a small – but effective – full-service brand marketing agency, and we’re not afraid of a challenge or of having an independent point of view. We build brands, grow businesses and launch new products using a bold strategic approach, big ideas, media expertise and creativity.

IRG Sports Logo
Real California Milk Logo
Blue Diamond Almond Breeze Logo
calico critters
Community Coffee
Blue Diamond
Maiden Lane
Zebra Pen

our insights

The Future of Grocery Shopping Begins with the Letter “C”

While the CPG industry - and the media that covers it - has focused relentlessly on ecommerce as an existential threat to traditional grocery stores, it is the rise of convenience stores that should strike fear in the hearts of supermarket executives. Let’s not forget...

How to Stay Ahead of the Egame

We’re not going to debate whether or not Esports should be considered a sport. Tournament players train physically (no jokes about thumb squats), practice for hours a day, and can be given a random PED test during a competition. Sounds a lot like other professional...

Pets are People Too: How to Market Products for Furry Friends

Before you scoff at that idea, consider how the entire approach to marketing pet products has shifted to the human consumer product marketing model. Trends that have shaped CPG marketing over the past 10 years: Big companies entering the market, squeezing out mid-size...

our approach

turning good into great with a customized approach

Phase I: Intelligence Gathering

Knowledge is power, and we do our homework to ensure that we understand the macro and micro issues affecting the industry, the category, the competition and all sales channels. And we find out everything we can about the consumer – demographics, lifestyle, media habits, purchase behavior and the emotional triggers that inspire and motivate them to take action.

Phase II: Insights, Strategy & Planning

Think about it. That’s what we do next. We take the time to think through all of the research findings and surface insights and understand what they mean for our client. We determine what is actionable, what is doable, and what is the best way to achieve our goals. This learning informs our strategy and the marketing plan.

Phase III: Activation

Where the rubber hits the road. Whether we are going to market with a new product, repositioning a brand or executing a sales-building campaign, we implement the plan using the most effective tactics, whatever those might be. We’re media agnostic and hands-on, and we use a mix of media and a variety of marketing elements to effectively deliver results.

Phase IV: Measurement & Learning

Always be learning. We assess how things are going during each campaign, to make adjustments as needed, and complete a thorough post-campaign analysis to identify which elements were most successful. This learning is used to develop best practices to apply moving forward.