small agency
big ideas

We’re a small – but effective – full-service brand marketing agency, and we’re not afraid of a challenge or of having an independent point of view. We build brands, grow businesses and launch new products using a bold strategic approach, big ideas, media expertise and creativity.

IRG Sports Logo
Real California Milk Logo
Blue Diamond Almond Breeze Logo
calico critters
Community Coffee
Blue Diamond
Maiden Lane
Zebra Pen

our insights

We’re on a Roll! Ignite2X Takes the Gold!

We’re thrilled to announce that we have walked away with yet another award for our work with Zebra Pen.  Our “Find Zen” integrated marketing campaign garnered a 2017 International Muse Creative Gold Award, selected among the top work from small and mid-sized agencies...

2 for 2: The ADDY Awards Get IGNITED!

We have always known we’re winners. We hire the best.  We work with great clients.  We have a fab office. We are #GOALS, as the young people say.   But on Friday, we entered the ring with some of the best designers, marketers and artists in the business and...

Color Me Successful:
A Primer to Hue-Oriented Branding

So, you consider yourself a smart cookie in the personal branding department, huh? You feel confident in your defined goals, you know your target demographic and you've subscribed to some "really informative" blogs. So, that would be "check, check, check", but what...

our approach

turning good into great with a customized approach

Phase I: Intelligence Gathering

Knowledge is power, and we do our homework to ensure that we understand the macro and micro issues affecting the industry, the category, the competition and all sales channels. And we find out everything we can about the consumer – demographics, lifestyle, media habits, purchase behavior and the emotional triggers that inspire and motivate them to take action.

Phase II: Insights, Strategy & Planning

Think about it. That’s what we do next. We take the time to think through all of the research findings and surface insights and understand what they mean for our client. We determine what is actionable, what is doable, and what is the best way to achieve our goals. This learning informs our strategy and the marketing plan.

Phase III: Activation

Where the rubber hits the road. Whether we are going to market with a new product, repositioning a brand or executing a sales-building campaign, we implement the plan using the most effective tactics, whatever those might be. We’re media agnostic and hands-on, and we use a mix of media and a variety of marketing elements to effectively deliver results.

Phase IV: Measurement & Learning

Always be learning. We assess how things are going during each campaign, to make adjustments as needed, and complete a thorough post-campaign analysis to identify which elements were most successful. This learning is used to develop best practices to apply moving forward.