He who knows the consumer best, wins.
We use all available tools to understand our target consumers – their attitudes, behaviors and emotional triggers – and we use those insights to inform our strategy.
When I joined the Ignite2X team, I learned that my job would include traveling to the Winter Fancy Food Show in San Francisco, California. Three days at the Winter Fancy Food Show tasting cheeses, cured meats, candy and sweets? Yes, please! Talk about excitement...read more
We've finally moved! Inspired growth comes from an inspired team. What inspires us? Working together to create, learn and build Big Ideas for our clients. We can’t wait to continue creating and collaborating in our new and improved Ignite2X worldwide headquarters....read more
Okay, so it might not seem like such a big deal, but ideas as big as ours need bigger spaces. It takes a lot of creativity and brain power to spark a new idea. We started our spark in Bethlehem, growing our agency and producing new concepts, bold approaches, and...read more
As an agency, we spend a lot of time walking miles of aisles, learning how consumers choose from the 60,000 products sold in grocery stores or observing tens of thousands of brand booths battling for attention from buyers at trade shows. There is no better way to stay...read more