insights

He who knows the consumer best, wins.

We use all available tools to understand our target consumers – their attitudes, behaviors and emotional triggers – and we use those insights to inform our strategy.

Small Agency, Big MOVE

We've finally moved! Inspired growth comes from an inspired team. What inspires us?  Working together to create, learn and build Big Ideas for our clients. We can’t wait to continue creating and collaborating in our new and improved Ignite2X worldwide headquarters....
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Fancy Food Show: Life in the Aisles

As an agency, we spend a lot of time walking miles of aisles, learning how consumers choose from the 60,000 products sold in grocery stores or observing tens of thousands of brand booths battling for attention from buyers at trade shows. There is no better way to stay...
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umbrella colorful

Color Me Successful:
A Primer to Hue-Oriented Branding

So, you consider yourself a smart cookie in the personal branding department, huh? You feel confident in your defined goals, you know your target demographic and you've subscribed to some "really informative" blogs. So, that would be "check, check, check", but what...
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Small Agency, Big MOVE

Small Agency, Big MOVE

We've finally moved! Inspired growth comes from an inspired team. What inspires us?  Working together to create, learn and build Big Ideas for our clients. We can’t wait to continue creating and collaborating in our new and improved Ignite2X worldwide headquarters....

read more
Small Agency, Big PLANS

Small Agency, Big PLANS

Okay, so it might not seem like such a big deal, but ideas as big as ours need bigger spaces.  It takes a lot of creativity and brain power to spark a new idea. We started our spark in Bethlehem, growing our agency and producing new concepts, bold approaches, and...

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Fancy Food Show: Life in the Aisles

Fancy Food Show: Life in the Aisles

As an agency, we spend a lot of time walking miles of aisles, learning how consumers choose from the 60,000 products sold in grocery stores or observing tens of thousands of brand booths battling for attention from buyers at trade shows. There is no better way to stay...

read more