insights

He who knows the consumer best, wins.

We use all available tools to understand our target consumers – their attitudes, behaviors and emotional triggers – and we use those insights to inform our strategy.

Small Agency, Big SPACE

Now that the cat’s out of the bag about our big move, it’s time to get to work and start packing ours! We are excited to announce that our new office is officially underway. We’re in the process of determining our seating arrangements, sifting through carpet samples,...
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Fancy Food Show: Life in the Aisles

As an agency, we spend a lot of time walking miles of aisles, learning how consumers choose from the 60,000 products sold in grocery stores or observing tens of thousands of brand booths battling for attention from buyers at trade shows. There is no better way to stay...
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umbrella colorful

Color Me Successful:
A Primer to Hue-Oriented Branding

So, you consider yourself a smart cookie in the personal branding department, huh? You feel confident in your defined goals, you know your target demographic and you've subscribed to some "really informative" blogs. So, that would be "check, check, check", but what...
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Small Agency, Big PLANS

Small Agency, Big PLANS

Okay, so it might not seem like such a big deal, but ideas as big as ours need bigger spaces.  It takes a lot of creativity and brain power to spark a new idea. We started our spark in Bethlehem, growing our agency and producing new concepts, bold approaches, and...

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Fancy Food Show: Life in the Aisles

Fancy Food Show: Life in the Aisles

As an agency, we spend a lot of time walking miles of aisles, learning how consumers choose from the 60,000 products sold in grocery stores or observing tens of thousands of brand booths battling for attention from buyers at trade shows. There is no better way to stay...

read more
We’re on a Roll! Ignite2X Takes the Gold!

We’re on a Roll! Ignite2X Takes the Gold!

We’re thrilled to announce that we have walked away with yet another award for our work with Zebra Pen.  Our “Find Zen” integrated marketing campaign garnered a 2017 International Muse Creative Gold Award, selected among the top work from small and mid-sized agencies...

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