insights

He who knows the consumer best, wins.

We use all available tools to understand our target consumers – their attitudes, behaviors and emotional triggers – and we use those insights to inform our strategy.

Top 5 Mistakes Made by Food Brands Entering the U.S. Market

We regularly attend specialty food shows to stay on top of trends, meet with colleagues and check out the new foods and beverages on display. We see (and sample) dozens of products and brands, including many from other countries. We enjoy meeting with these creative...
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Fancy Food Show: Life in the Aisles

As an agency, we spend a lot of time walking miles of aisles, learning how consumers choose from the 60,000 products sold in grocery stores or observing tens of thousands of brand booths battling for attention from buyers at trade shows. There is no better way to stay...
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umbrella colorful

Color Me Successful:
A Primer to Hue-Oriented Branding

So, you consider yourself a smart cookie in the personal branding department, huh? You feel confident in your defined goals, you know your target demographic and you've subscribed to some "really informative" blogs. So, that would be "check, check, check", but what...
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A Foodie’s Paradise: My First Fancy Food Show

A Foodie’s Paradise: My First Fancy Food Show

When I joined the Ignite2X team, I learned that my job would include traveling to the Winter Fancy Food Show in San Francisco, California. Three days at the Winter Fancy Food Show tasting cheeses, cured meats, candy and sweets? Yes, please! Talk about excitement...

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Small Agency, Big MOVE

Small Agency, Big MOVE

We've finally moved! Inspired growth comes from an inspired team. What inspires us?  Working together to create, learn and build Big Ideas for our clients. We can’t wait to continue creating and collaborating in our new and improved Ignite2X worldwide headquarters....

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