by Ignite2X | Jul 31, 2017 | News, Uncategorized
Okay, so it might not seem like such a big deal, but ideas as big as ours need bigger spaces. It takes a lot of creativity and brain power to spark a new idea. We started our spark in Bethlehem, growing our agency and producing new concepts, bold approaches, and...
by Ignite2X | Jul 5, 2017 | Advertising, Creative Approach, Insights, Shopper Marketing
As an agency, we spend a lot of time walking miles of aisles, learning how consumers choose from the 60,000 products sold in grocery stores or observing tens of thousands of brand booths battling for attention from buyers at trade shows. There is no better way to stay...
by Ignite2X | Mar 6, 2017 | Advertising, Creative Approach, Digital Advertising, Media, News
We have always known we’re winners. We hire the best. We work with great clients. We have a fab office. We are #GOALS, as the young people say. But on Friday, we entered the ring with some of the best designers, marketers and artists in the business and...
by Ignite2X | Feb 27, 2017 | Uncategorized
So, you consider yourself a smart cookie in the personal branding department, huh? You feel confident in your defined goals, you know your target demographic and you’ve subscribed to some “really informative” blogs. So, that would be “check,...
by Ignite2X | Sep 19, 2016 | Advertising
Most Americans claim to be eating better, and 78% say they are making a strong effort to eat more fresh versus processed foods (Technomic 2014a; MSI 2014a). But if all trends are moving toward higher-quality, fresher, healthier food, then why are indulgent (and super...
