the challenge

IRG Sports + Entertainment, the parent company of the International Hot Rod Association (IHRA), the world’s second-largest drag racing sanctioning body, was looking for new ways to connect with fans, racers, member tracks and sponsor partners, and refresh its image among these important audiences.

the solution

IHRA partnered with Ignite2X to relaunch Drag Review Magazine in digital format. The goal of this E-magazine is to offer fans, members and partners important news and access to one-of-a-kind insights on a quarterly basis. The magazine was redesigned to have more dramatic impact, with articles and images that reflect the thrill and excitement of the sport. Readers can also access additional video content and expanded resources.