THE CALIFORNIA MILK ADVISORY BOARD LOGO
THE CALIFORNIA MILK ADVISORY BOARD LOGO

Say Hello to Authenticity

Authenticity—that’s something more consumers are demanding—like high-quality, Mexican-style dairy and artisanal cheeses made from Real California Milk. We introduced consumers to these special cheeses, inspired them with recipes and engaged them with a suite of shopper marketing, merchandising and in-store materials. This successful program generated awareness, excitement and incremental sales.