Insights - The Ignite2X blog - Print & Digital advertising musings from around the agency
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insights

He who knows the consumer best, wins.

We use all available tools to understand our target consumers – their attitudes, behaviors and emotional triggers – and we use those insights to inform our strategy and creativity.

What is a gTLD? Why Should You Care?

What is a gTLD? Why Should You Care?

It all started with a few top-level domain extensions (TLDs). But within a few years of publicly-available domain names, it was clear to ICANN that more were going to be needed - the internet was growing at an alarming rate. In 2001, a test of a few names were...

If TV is Dead, It Must Be a Zombie

If TV is Dead, It Must Be a Zombie

With the all the attention given to social and digital media, you’d think that no one does TV anymore… or radio, print, outdoor, etc. But an estimated $177 billion was spent on media in 2014, most of it on traditional advertising vehicles. But isn’t TV dead, you ask?...