insights
He who knows the consumer best, wins.
We use all available tools to understand our target consumers – their attitudes, behaviors and emotional triggers – and we use those insights to inform our strategy and creativity.
2 for 2: The ADDY Awards Get IGNITED!
We have always known we’re winners. We hire the best. We work with great clients. We have a fab office. We are #GOALS, as the young people say. But on Friday, we entered the ring with some of the best designers, marketers and artists in the business and...
Color Me Successful:
A Primer to Hue-Oriented Branding
So, you consider yourself a smart cookie in the personal branding department, huh? You feel confident in your defined goals, you know your target demographic and you've subscribed to some "really informative" blogs. So, that would be "check, check, check", but what...
Consumers Just Want to Live a Little
Most Americans claim to be eating better, and 78% say they are making a strong effort to eat more fresh versus processed foods (Technomic 2014a; MSI 2014a). But if all trends are moving toward higher-quality, fresher, healthier food, then why are indulgent (and super...
Smart Partnerships Deliver a Competitive Advantage
You’re in a cab, stuck in traffic. Horns are blarin’ and you’re convinced this cab ride will last the rest of your life. The TV screen attached to the credit card machine plays the same 30-second clip of a sitcom for the 5th time. By the end of the ride, you can...
The Warm Fuzzies
Give Us the Warm Fuzzies
They say that 51% of Super Bowl viewers care more about the ads than the game itself, and maybe that’s because animals rule the commercials. In January, TiVo released the results of research, incorporating insights from the Research & Consulting division of Vision...
What is a gTLD? Why Should You Care?
It all started with a few top-level domain extensions (TLDs). But within a few years of publicly-available domain names, it was clear to ICANN that more were going to be needed - the internet was growing at an alarming rate. In 2001, a test of a few names were...
Proud to be Part of the 11%
Even if romantic comedies are not your thing, you may recall the movie, “What Women Want” from 2000, starring Mel Gibson, the chauvinistic advertising exec. In the movie, Mel is unsuccessful in his macho ways until he has a freak accident that enables him to read...
If TV is Dead, It Must Be a Zombie
With the all the attention given to social and digital media, you’d think that no one does TV anymore… or radio, print, outdoor, etc. But an estimated $177 billion was spent on media in 2014, most of it on traditional advertising vehicles. But isn’t TV dead, you ask?...
What Shopper Marketing Looks Like if You’re Not P&G
As we speak to more and more clients about shopper marketing, one thing that comes up over and over is the assumption that if you’re not a big manufacturer you really can’t do much. Certainly not strategic, collaborative shopper marketing. Of course it’s true, big...
So, What’s it Going to Cost?
Two early questions I get asked by clients who are just putting their toe in the water with shopper marketing are “How much should I budget overall?” and “How do I allocate the funds once I have them?” There are a lot of factors involved in determining how much money...