insights
He who knows the consumer best, wins.
We use all available tools to understand our target consumers – their attitudes, behaviors and emotional triggers – and we use those insights to inform our strategy and creativity.
Small Agency, Big SPACE
Now that the cat’s out of the bag about our big move, it’s time to get to work and start packing ours! We are excited to announce that our new office is officially underway. We’re in the process of determining our seating arrangements, sifting through carpet samples,...
Small Agency, Big PLANS
Okay, so it might not seem like such a big deal, but ideas as big as ours need bigger spaces. It takes a lot of creativity and brain power to spark a new idea. We started our spark in Bethlehem, growing our agency and producing new concepts, bold approaches, and...
Fancy Food Show: Life in the Aisles
As an agency, we spend a lot of time walking miles of aisles, learning how consumers choose from the 60,000 products sold in grocery stores or observing tens of thousands of brand booths battling for attention from buyers at trade shows. There is no better way to stay...
More Than Just Athletes: Pop Warner’s Focus on Scholastics Takes the Stage
Every so often you have a moment when you can see the things that motivate you, ... those things the drive you, inspire you, encourage you. We had one of those moments at the Pop Warner All-American Scholar Banquet in downtown Philadelphia over Memorial Day Weekend....
We’re on a Roll! Ignite2X Takes the Gold!
We’re thrilled to announce that we have walked away with yet another award for our work with Zebra Pen. Our “Find Zen” integrated marketing campaign garnered a 2017 International Muse Creative Gold Award, selected among the top work from small and mid-sized agencies...
2 for 2: The ADDY Awards Get IGNITED!
We have always known we’re winners. We hire the best. We work with great clients. We have a fab office. We are #GOALS, as the young people say. But on Friday, we entered the ring with some of the best designers, marketers and artists in the business and...
Color Me Successful:
A Primer to Hue-Oriented Branding
So, you consider yourself a smart cookie in the personal branding department, huh? You feel confident in your defined goals, you know your target demographic and you've subscribed to some "really informative" blogs. So, that would be "check, check, check", but what...
Consumers Just Want to Live a Little
Most Americans claim to be eating better, and 78% say they are making a strong effort to eat more fresh versus processed foods (Technomic 2014a; MSI 2014a). But if all trends are moving toward higher-quality, fresher, healthier food, then why are indulgent (and super...
Smart Partnerships Deliver a Competitive Advantage
You’re in a cab, stuck in traffic. Horns are blarin’ and you’re convinced this cab ride will last the rest of your life. The TV screen attached to the credit card machine plays the same 30-second clip of a sitcom for the 5th time. By the end of the ride, you can...
The Warm Fuzzies
Give Us the Warm Fuzzies
They say that 51% of Super Bowl viewers care more about the ads than the game itself, and maybe that’s because animals rule the commercials. In January, TiVo released the results of research, incorporating insights from the Research & Consulting division of Vision...