Insights - The Ignite2X blog - Print & Digital advertising musings from around the agency
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IGNITE2X INSIGHT

Tapping into the unique value and relevance of your brand is where the magic begins. That’s why we evaluate every trend and make use of the right tools to embrace your target, to know what makes them tick. And that informs every strategic plan and creative execution that follows.

Color Us Interested: The Psychology of Color

Color Us Interested: The Psychology of Color

“Pink isn’t a color. It’s an attitude.” Experts throughout the decades have tried to explain the importance and significance of color and how it affects consumer attitudes and behaviors. They cite psychological studies, global trends, new products and business...

Is Your Company Self-Centric?

Is Your Company Self-Centric?

We live in a time where consumers share all kinds of feedback and opinions with brands, yet, according to a report from the “The Economist Intelligence Unit,” only six in ten senior business leaders view their companies as customer-centric, and only 56% report a clear...