Insights - The Ignite2X blog - Print & Digital advertising musings from around the agency

insights

He who knows the consumer best, wins.

We use all available tools to understand our target consumers – their attitudes, behaviors and emotional triggers – and we use those insights to inform our strategy and creativity.

Small Agency, Big SPACE

Small Agency, Big SPACE

Now that the cat’s out of the bag about our big move, it’s time to get to work and start packing ours! We are excited to announce that our new office is officially underway. We’re in the process of determining our seating arrangements, sifting through carpet samples,...

Small Agency, Big PLANS

Small Agency, Big PLANS

Okay, so it might not seem like such a big deal, but ideas as big as ours need bigger spaces.  It takes a lot of creativity and brain power to spark a new idea. We started our spark in Bethlehem, growing our agency and producing new concepts, bold approaches, and...

Consumers Just Want to Live a Little

Consumers Just Want to Live a Little

Most Americans claim to be eating better, and 78% say they are making a strong effort to eat more fresh versus processed foods (Technomic 2014a; MSI 2014a). But if all trends are moving toward higher-quality, fresher, healthier food, then why are indulgent (and super...

Smart Partnerships Deliver a Competitive Advantage

Smart Partnerships Deliver a Competitive Advantage

You’re in a cab, stuck in traffic. Horns are blarin’ and you’re convinced this cab ride will last the rest of your life. The TV screen attached to the credit card machine plays the same 30-second clip of a sitcom for the 5th time. By the end of the ride, you can...