We’re thrilled to announce that we have walked away with yet another award for our work with Zebra Pen. Our “Find Zen” integrated marketing campaign garnered a 2017 International Muse Creative Gold Award, selected among the top work from small and mid-sized agencies throughout the world.
From our official release:
The winning work was part of an integrated marketing campaign created for Zebra Pen Company, based in Edison, NJ, and featured the creation of a “spokes-animal” named Zen, to capture the attention of consumers in the crowded, commoditized pen category. The Ignite2X creative team, led by Creative Director Virginia Porcino, brought Zen to life as a 3D character and voice of the brand. Striking Yoga poses and dispensing wisdom along with product education through video, website presence, digital advertising, social media, public relations and consumer advertising, Zen continues to garner accolades.
“We are so honored to receive this award,” said Andy Morfopoulos, CEO of Ignite2X. “We may be a small agency based in Pennsylvania, but we have big-time talent and extensive experience. Our team understands that in today’s media environment, it’s more important than ever to use creativity to break through the clutter and engage with consumers.”
Muse Creative Awards is administered and judged by International Awards Associates (IAA) and a carefully selected, prestigious panel of internationally-recognized creative professionals. The Association oversees awards and recognition programs, provides judges and sets competition standards for excellence.
“We wish to recognize the singular achievements of small and medium-sized firms, and the creative professionals who represent the heart and soul of the global marketing communications industry,” said Kenjo Ong, co-managing director for the Muse Creative Awards. “Ignite2X’s accomplishment illustrates their creativity, skill, passion, and dedication to their artworks and serves as an inspiration to others.”
Entries to this year’s award program were submitted by agencies for esteemed brands such as Walt Disney Pictures, Samsung, McDonald’s, KFC, Paypal, Herbalife, Jaguar, BMW, MINI, Grammy Awards, Sony Pictures, Macao Tourism, and Lionsgate Entertainment. During the blind judging process, the panellists worked to identify the most innovative and creative concepts, the strongest executions, and the highest quality in messaging.
“Winning a Muse Creative Award is a significant career accomplishment for the recipients,” Ong said. “With vetted panellists, tough criteria, blind judging processes, and strict bylaws limiting winners, only the best entries received recognition. The creative work this year was truly outstanding and inspiring.” For more information on the Muse Creative Award, visit their website, or follow on Facebook, Twitter and Instagram.
This achievement comes on the (zebra) tail of an Addy Gold Award in March for the video components of this campaign. What started as a campaign two years ago has sparked a complete brand for the company, complete with spokesanimal. We’re pleased with what we’ve done, and grateful others are impressed too.
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Read the full release:MusePR_Ignite2X