The Rise of Artisanal Brands
No question, artisan foods are increasing in popularity. As consumer concern for healthy eating escalates, so has the interest in handmade, authentically made products. Everything from baked goods and specialty snacks to beverages, are joining the family of artisan...
What’s for Dinner? The Fancy Food Show Panel Weighs In
It’s 6PM in America…Do you know what’s for dinner tonight? Every year, our agency attends the Fancy Food Show to learn all we can about industry trends. At this year’s San Francisco show we attended the “What’s For Dinner?” panel, a discussion featuring speakers...
Digital Meets Brick and Mortar with Amazon Go
By: Patti Cerami Today’s consumers have ever increasing choices when it comes to grocery shopping. The retail landscape is constantly evolving – whether it’s independent grocers like Nugget Markets, Sprouts or Fresh Market or e-comm options like Amazon...
Give Me Some Sugar: Indulging in a Healthy World
Remember Newton’s Third Law of Motion? For every action, there is an equal and opposite reaction. That applies to consumer behavior too, especially when we look at the healthy-not-healthy eating trend. Depending on which study you read, upwards of 85% of Americans say...
Pets are People Too: How to Market Products for Furry Friends
Before you scoff at that idea, consider how the entire approach to marketing pet products has shifted to the human consumer product marketing model. Trends that have shaped CPG marketing over the past 10 years: Big companies entering the market, squeezing out mid-size...
Navigating the Changing Meat Category
It’s Dana’s turn to do the grocery shopping this week and Dana, a busy working mother of three, has many factors to consider. She wants steaks for date night with her husband, and burgers for a weekend barbecue, plus food for the week that will appease all three of...
The Perils of Wide Distribution:
No Shortcuts for New CPG Products
Remember Rosie Ruiz, the New York marathon contestant who was disqualified when race officials determined that she rode the subway for part of the route? She had previously won the Boston Marathon without even breaking a sweat, literally, because unbeknownst to those...
Top 5 Mistakes Made by Food Brands Entering the U.S. Market
We regularly attend specialty food shows to stay on top of trends, meet with colleagues and check out the new foods and beverages on display. We see (and sample) dozens of products and brands, including many from other countries. We enjoy meeting with these creative...
A Foodie’s Paradise: My First Fancy Food Show
When I joined the Ignite2X team, I learned that my job would include traveling to the Winter Fancy Food Show in San Francisco, California. Three days at the Winter Fancy Food Show tasting cheeses, cured meats, candy and sweets? Yes, please! Talk about excitement...
Fancy Food Show: Life in the Aisles
As an agency, we spend a lot of time walking miles of aisles, learning how consumers choose from the 60,000 products sold in grocery stores or observing tens of thousands of brand booths battling for attention from buyers at trade shows. There is no better way to stay...