Pet Marketing Archives - Ignite2X Full-Service Brand Marketing Agency
Supplement Trends Move from Humans to Pets

Supplement Trends Move from Humans to Pets

Pets have always been treated as part of the family, but in the last 30 years man’s best friend and our other furry loved ones have etched themselves even deeper into hearts. Market research firm Packaged Facts expects pet product sales to grow 8% from $55 billion in...
5 Consumer Trends Affecting the Pet Food Category

5 Consumer Trends Affecting the Pet Food Category

Pet spending in the U.S. has risen every year since 1994, and is projected to reach upwards of $100 billion by the end of this year, per a study from APPA. Pet food and treats is by far the largest spending category, making up more than 30% of sales. Consumers are...
A Dog’s View of Dog Trends

A Dog’s View of Dog Trends

Written by Jackson, A Catahoula Leopard Dog When I’m not sniffing butts or eating my own vomit, I’m paying attention to pet trends. For over 35 dog years, I’ve been digging up information on what appeals to us pets and our humans. Let’s dive in nose first and take a...