by Ignite2X | Jun 24, 2020 | Insights
The COVID-19 pandemic has had a significant effect on the psyche of people around the world, causing many of us to rethink our priorities. One trend that has gained even more traction is to “buy local.” We always want what we can’t have, which was made abundantly...
by Ignite2X | May 5, 2020 | Insights
To be honest, business will take a long time to get back to normal. The right question now is not how soon will it end, but how do we continue? Talking about and promoting a business or brand amid a health crisis is a delicate matter right now. Is it acceptable for...
by Ignite2X | Feb 4, 2020 | Insights, Shopper Marketing
King Saul thought Goliath was too big to fight—but small and humble David thought Goliath was too big to miss. As the story of David and Goliath so clearly shows, being the small guy isn’t always such a bad tactic. It’s an analogy akin to the food industry today,...
by Ignite2X | Nov 8, 2019 | Insights
Think America’s largest generation is just a bunch of self-absorbed, plugged-in, brand-averse consumers who’d rather indulge in avocado toast every day instead of purchasing a home mortgage? Millennials say, try again. Like any generation, millennials are more than...
by Ignite2X | Sep 5, 2019 | Insights, Pet Marketing, Shopper Marketing
If it seems like you’re seeing CBD products everywhere, that’s because you are. Cannabidiol oil, a naturally occurring chemical produced by the hemp plant, has become a household name with millennials and is gaining popularity with other generations. But what exactly...
by Ignite2X | Aug 28, 2019 | Insights, Pet Marketing
Ask anyone—and chances are, they’ve had a fish or two growing up during their childhood years. But aquarium keeping has become a much bigger hobby than an opportunity to provide children with their quintessential first pet experience. Fish are the third most popular...
by Ignite2X | Jul 18, 2019 | Insights, Shopper Marketing
No question, artisan foods are increasing in popularity. As consumer concern for healthy eating escalates, so has the interest in handmade, authentically made products. Everything from baked goods and specialty snacks to beverages, are joining the family of artisan...
by Ignite2X | Jul 16, 2019 | Advertising, Insights
In late June, 7 of us made our annual pilgrimage to the NYC Fancy Food show. That’s Ignite2X account management, creative and content teams converging in one place to discover the entire universe of artisanal, gourmet, and fancy foods. We ate cheese, sipped all kinds...
by Molly Manchester | Apr 24, 2019 | Insights
Last month, we were fortunate enough to attend the Natural Products Expo East Show, where we got to make our way down aisles and aisles of improved and innovative natural products, while also sniffing out new trends. Our first stop, was at Hudson Valley Marshmallow...
by Andrew Morfopoulos | Feb 7, 2019 | Insights, Shopper Marketing
It’s 6PM in America…Do you know what’s for dinner tonight? Every year, our agency attends the Fancy Food Show to learn all we can about industry trends. At this year’s San Francisco show we attended the “What’s For Dinner?” panel, a discussion featuring speakers...
by Ignite2X | Nov 13, 2018 | Insights, Pet Marketing, Shopper Marketing
Before you scoff at that idea, consider how the entire approach to marketing pet products has shifted to the human consumer product marketing model. Trends that have shaped CPG marketing over the past 10 years: Big companies entering the market, squeezing out mid-size...
by Molly Manchester | Feb 2, 2018 | Insights, Shopper Marketing, Uncategorized
When I joined the Ignite2X team, I learned that my job would include traveling to the Winter Fancy Food Show in San Francisco, California. Three days at the Winter Fancy Food Show tasting cheeses, cured meats, candy and sweets? Yes, please! Talk about excitement...
