by Emma Anderson | Jul 18, 2019 | Insights, Shopper Marketing
No question, artisan foods are increasing in popularity. As consumer concern for healthy eating escalates, so has the interest in handmade, authentically made products. Everything from baked goods and specialty snacks to beverages, are joining the family of artisan...
by Ignite2X | Jul 16, 2019 | Advertising, Insights
In late June, 7 of us made our annual pilgrimage to the NYC Fancy Food show. That’s Ignite2X account management, creative and content teams converging in one place to discover the entire universe of artisanal, gourmet, and fancy foods. We ate cheese, sipped all kinds...
by Andrew Morfopoulos | Feb 7, 2019 | Insights, Shopper Marketing
It’s 6PM in America…Do you know what’s for dinner tonight? Every year, our agency attends the Fancy Food Show to learn all we can about industry trends. At this year’s San Francisco show we attended the “What’s For Dinner?” panel, a discussion featuring speakers...
by Ignite2X | Nov 13, 2018 | Insights, Shopper Marketing
Before you scoff at that idea, consider how the entire approach to marketing pet products has shifted to the human consumer product marketing model. Trends that have shaped CPG marketing over the past 10 years: Big companies entering the market, squeezing out mid-size...
by Molly Manchester | Feb 2, 2018 | Insights, Shopper Marketing, Uncategorized
When I joined the Ignite2X team, I learned that my job would include traveling to the Winter Fancy Food Show in San Francisco, California. Three days at the Winter Fancy Food Show tasting cheeses, cured meats, candy and sweets? Yes, please! Talk about excitement...
by Ignite2X | Jul 5, 2017 | Advertising, Creative Approach, Insights, Shopper Marketing
As an agency, we spend a lot of time walking miles of aisles, learning how consumers choose from the 60,000 products sold in grocery stores or observing tens of thousands of brand booths battling for attention from buyers at trade shows. There is no better way to stay...
by Ignite2X | Feb 27, 2016 | Advertising, Insights
It all started with a few top-level domain extensions (TLDs). But within a few years of publicly-available domain names, it was clear to ICANN that more were going to be needed – the internet was growing at an alarming rate. In 2001, a test of a few names were...
