by Tim Glase | Oct 15, 2020 | Insights
If you go to any professional sporting event, you will see a venue dotted with signage touting corporate partners, from soft drink companies to car manufacturers to apparel brands. Local service providers, such as real estate agents and restoration services, are also...
by Kevin Justice | Sep 29, 2020 | Insights
It’s no revelation that social issues have become an increasingly hot topic over the past months. Brands face a fundamental reordering of priorities during a global pandemic and societal outcry over systemic racism and injustice. Brands have been pushed to the...
by Andrew Morfopoulos | Aug 5, 2020 | Insights
YouTube, Pinterest, influencers, and even TikTok have helped an entire generation learn to become DIYers. But, while Do It Yourself (DIY) content is the perfect solution for learning how to create your own homemade face mask or for troubleshooting a pesky garbage...
by Ignite2X | Jun 24, 2020 | Insights
The COVID-19 pandemic has had a significant effect on the psyche of people around the world, causing many of us to rethink our priorities. One trend that has gained even more traction is to “buy local.” We always want what we can’t have, which was made abundantly...
by Ignite2X | May 5, 2020 | Insights
To be honest, business will take a long time to get back to normal. The right question now is not how soon will it end, but how do we continue? Talking about and promoting a business or brand amid a health crisis is a delicate matter right now. Is it acceptable for...
by Ignite2X | Feb 4, 2020 | Insights, Shopper Marketing
King Saul thought Goliath was too big to fight—but small and humble David thought Goliath was too big to miss. As the story of David and Goliath so clearly shows, being the small guy isn’t always such a bad tactic. It’s an analogy akin to the food industry today,...
by Ignite2X | Nov 8, 2019 | Insights
Think America’s largest generation is just a bunch of self-absorbed, plugged-in, brand-averse consumers who’d rather indulge in avocado toast every day instead of purchasing a home mortgage? Millennials say, try again. Like any generation, millennials are more than...
by Ignite2X | Sep 5, 2019 | Insights, Pet Marketing, Shopper Marketing
If it seems like you’re seeing CBD products everywhere, that’s because you are. Cannabidiol oil, a naturally occurring chemical produced by the hemp plant, has become a household name with millennials and is gaining popularity with other generations. But what exactly...
by Ignite2X | Aug 28, 2019 | Insights, Pet Marketing
Ask anyone—and chances are, they’ve had a fish or two growing up during their childhood years. But aquarium keeping has become a much bigger hobby than an opportunity to provide children with their quintessential first pet experience. Fish are the third most popular...
by Ignite2X | Jul 18, 2019 | Insights, Shopper Marketing
No question, artisan foods are increasing in popularity. As consumer concern for healthy eating escalates, so has the interest in handmade, authentically made products. Everything from baked goods and specialty snacks to beverages, are joining the family of artisan...
by Ignite2X | Jul 16, 2019 | Advertising, Insights
In late June, 7 of us made our annual pilgrimage to the NYC Fancy Food show. That’s Ignite2X account management, creative and content teams converging in one place to discover the entire universe of artisanal, gourmet, and fancy foods. We ate cheese, sipped all kinds...
by Molly Manchester | Apr 24, 2019 | Insights
Last month, we were fortunate enough to attend the Natural Products Expo East Show, where we got to make our way down aisles and aisles of improved and innovative natural products, while also sniffing out new trends. Our first stop, was at Hudson Valley Marshmallow...
