by Andrew Morfopoulos | Jan 10, 2022 | Creative Approach, News
Do you remember the last Care Package you sent to your kid in college? Or maybe you remember the last one you received from home. American college students tend to receive a lot of Care Packages that are sent from their families such as: boxes filled with snacks,...
by Ignite2X | Jul 7, 2021 | Consumer Packaged Goods (CPG), Creative Approach
How many times have we heard the phrase “less is more”? Cliché or not, there’s merit to this expression when it comes to doing business. Smaller teams tend to move quicker, ideate at a higher frequency, and innovate more for the company. For this reason, many of the...
by Ignite2X | Feb 12, 2021 | Advertising, Creative Approach, Digital Advertising
People have always gathered around the water cooler (physically and metaphorically) on the Monday after the Super Bowl, sharing their thoughts on which ads “won,” a subjective choice based on informal criteria—which ads were the funniest; which ads were the most...
by Chris Clark | Jul 29, 2019 | Creative Approach, Pet Marketing
Written by Jackson, A Catahoula Leopard Dog When I’m not sniffing butts or eating my own vomit, I’m paying attention to pet trends. For over 35 dog years, I’ve been digging up information on what appeals to us pets and our humans. Let’s dive in nose first and take a...
by Ignite2X | Feb 6, 2019 | Advertising, Consumer Packaged Goods (CPG), Creative Approach
As we all know, the Super Bowl is the Olympics of commercials, and this year was no different. While the actual Super Bowl 53 game was uneventful (and the lowest scoring game of all time), the commercials were there to keep us interested –and entertained. We snacked...
by Ignite2X | Jul 5, 2017 | Advertising, Consumer Packaged Goods (CPG), Creative Approach, Shopper Marketing
As an agency, we spend a lot of time walking miles of aisles, learning how consumers choose from the 60,000 products sold in grocery stores or observing tens of thousands of brand booths battling for attention from buyers at trade shows. There is no better way to stay...
by Kevin Justice | Apr 5, 2017 | Advertising, Creative Approach, Digital Advertising, News, Social Media
We’re thrilled to announce that we have walked away with yet another award for our work with Zebra Pen. Our “Find Zen” integrated marketing campaign garnered a 2017 International Muse Creative Gold Award, selected among the top work from small and mid-sized agencies...
by Ignite2X | Mar 6, 2017 | Advertising, Creative Approach, Digital Advertising, News
We have always known we’re winners. We hire the best. We work with great clients. We have a fab office. We are #GOALS, as the young people say. But on Friday, we entered the ring with some of the best designers, marketers and artists in the business and...
by Ignite2X | Feb 27, 2017 | Advertising, Creative Approach
So, you consider yourself a smart cookie in the personal branding department, huh? You feel confident in your defined goals, you know your target demographic and you’ve subscribed to some “really informative” blogs. So, that would be “check,...
by Kevin Justice | Feb 29, 2016 | Advertising, Creative Approach
They say that 51% of Super Bowl viewers care more about the ads than the game itself, and maybe that’s because animals rule the commercials. In January, TiVo released the results of research, incorporating insights from the Research & Consulting division of Vision...
