by Ignite2X | Jul 16, 2019 | Advertising, Insights
In late June, 7 of us made our annual pilgrimage to the NYC Fancy Food show. That’s Ignite2X account management, creative and content teams converging in one place to discover the entire universe of artisanal, gourmet, and fancy foods. We ate cheese, sipped all kinds...
by Maureen Colley | Mar 11, 2019 | Advertising, Packaging
“Pink isn’t a color. It’s an attitude.” Experts throughout the decades have tried to explain the importance and significance of color and how it affects consumer attitudes and behaviors. They cite psychological studies, global trends, new products and business...
by Ignite2X | Feb 6, 2019 | Advertising
As we all know, the Super Bowl is the Olympics of commercials, and this year was no different. While the actual Super Bowl 53 game was uneventful (and the lowest scoring game of all time), the commercials were there to keep us interested –and entertained. We snacked...
by Ignite2X | May 15, 2016 | Advertising
We live in a time where consumers share all kinds of feedback and opinions with brands, yet, according to a report from the “The Economist Intelligence Unit,” only six in ten senior business leaders view their companies as customer-centric, and only 56% report a clear...
by Andrew Morfopoulos | Apr 12, 2016 | Advertising
“Have a little courage, that’s all.” – The Cowardly Lion. Having recently relocated to offices in South Bethlehem, we are fortunate to start each day with a majestic view of the former Bethlehem Steel plant, which is now the Steel Stacks and Sands Casino. I can’t...
by Ignite2X | Sep 19, 2016 | Advertising, Digital Advertising, Social Media
The Good, the Bad and the Ugly There’s already a ton of content out there in the social sphere, so adding a few posts here and there won’t hurt anybody, right? Wrong. Each post should be carefully crafted to reach your consumers, but how can you tell the difference...
by Ignite2X | Mar 9, 2018 | Advertising, Shopper Marketing, Uncategorized
We regularly attend specialty food shows to stay on top of trends, meet with colleagues and check out the new foods and beverages on display. We see (and sample) dozens of products and brands, including many from other countries. We enjoy meeting with these creative...
by Ignite2X | Jul 5, 2017 | Advertising, Creative Approach, Insights, Shopper Marketing
As an agency, we spend a lot of time walking miles of aisles, learning how consumers choose from the 60,000 products sold in grocery stores or observing tens of thousands of brand booths battling for attention from buyers at trade shows. There is no better way to stay...
by Kevin Justice | Apr 5, 2017 | Advertising, Creative Approach, Digital Advertising, News, Social Media
We’re thrilled to announce that we have walked away with yet another award for our work with Zebra Pen. Our “Find Zen” integrated marketing campaign garnered a 2017 International Muse Creative Gold Award, selected among the top work from small and mid-sized agencies...
by Ignite2X | Mar 6, 2017 | Advertising, Creative Approach, Digital Advertising, Media, News
We have always known we’re winners. We hire the best. We work with great clients. We have a fab office. We are #GOALS, as the young people say. But on Friday, we entered the ring with some of the best designers, marketers and artists in the business and...
by Ignite2X | Sep 19, 2016 | Advertising
Most Americans claim to be eating better, and 78% say they are making a strong effort to eat more fresh versus processed foods (Technomic 2014a; MSI 2014a). But if all trends are moving toward higher-quality, fresher, healthier food, then why are indulgent (and super...
by Ignite2X | Mar 1, 2016 | Advertising
You’re in a cab, stuck in traffic. Horns are blarin’ and you’re convinced this cab ride will last the rest of your life. The TV screen attached to the credit card machine plays the same 30-second clip of a sitcom for the 5th time. By the end of the ride, you can...
