by Ignite2X | Mar 9, 2018 | Advertising, Shopper Marketing, Uncategorized
We regularly attend specialty food shows to stay on top of trends, meet with colleagues and check out the new foods and beverages on display. We see (and sample) dozens of products and brands, including many from other countries. We enjoy meeting with these creative...
by Ignite2X | Jul 5, 2017 | Advertising, Creative Approach, Insights, Shopper Marketing
As an agency, we spend a lot of time walking miles of aisles, learning how consumers choose from the 60,000 products sold in grocery stores or observing tens of thousands of brand booths battling for attention from buyers at trade shows. There is no better way to stay...
by Ignite2X | Apr 5, 2017 | Advertising, Creative Approach, Digital Advertising, News, Social Media
We’re thrilled to announce that we have walked away with yet another award for our work with Zebra Pen. Our “Find Zen” integrated marketing campaign garnered a 2017 International Muse Creative Gold Award, selected among the top work from small and mid-sized agencies...
by Ignite2X | Mar 6, 2017 | Advertising, Creative Approach, Digital Advertising, Media, News
We have always known we’re winners. We hire the best. We work with great clients. We have a fab office. We are #GOALS, as the young people say. But on Friday, we entered the ring with some of the best designers, marketers and artists in the business and...
by Ignite2X | Sep 19, 2016 | Advertising
Most Americans claim to be eating better, and 78% say they are making a strong effort to eat more fresh versus processed foods (Technomic 2014a; MSI 2014a). But if all trends are moving toward higher-quality, fresher, healthier food, then why are indulgent (and super...
by Ignite2X | Sep 19, 2016 | Advertising, Digital Advertising, Social Media
The Good, the Bad and the Ugly There’s already a ton of content out there in the social sphere, so adding a few posts here and there won’t hurt anybody, right? Wrong. Each post should be carefully crafted to reach your consumers, but how can you tell the difference...
by Ignite2X | May 15, 2016 | Advertising
We live in a time where consumers share all kinds of feedback and opinions with brands, yet, according to a report from the “The Economist Intelligence Unit,” only six in ten senior business leaders view their companies as customer-centric, and only 56% report a clear...
by Andrew Morfopoulos | Apr 12, 2016 | Advertising
“Have a little courage, that’s all.” – The Cowardly Lion. Having recently relocated to offices in South Bethlehem, we are fortunate to start each day with a majestic view of the former Bethlehem Steel plant, which is now the Steel Stacks and Sands Casino. I can’t...
by Ignite2X | Mar 1, 2016 | Advertising
You’re in a cab, stuck in traffic. Horns are blarin’ and you’re convinced this cab ride will last the rest of your life. The TV screen attached to the credit card machine plays the same 30-second clip of a sitcom for the 5th time. By the end of the ride, you can...
by Kevin Justice | Feb 29, 2016 | Advertising, Creative Approach
They say that 51% of Super Bowl viewers care more about the ads than the game itself, and maybe that’s because animals rule the commercials. In January, TiVo released the results of research, incorporating insights from the Research & Consulting division of Vision...
by Ignite2X | Feb 27, 2016 | Advertising, Insights
It all started with a few top-level domain extensions (TLDs). But within a few years of publicly-available domain names, it was clear to ICANN that more were going to be needed – the internet was growing at an alarming rate. In 2001, a test of a few names were...
by Ignite2X | Aug 22, 2015 | Advertising
Even if romantic comedies are not your thing, you may recall the movie, “What Women Want” from 2000, starring Mel Gibson, the chauvinistic advertising exec. In the movie, Mel is unsuccessful in his macho ways until he has a freak accident that enables him to read...
