Mission Beyond Money: Why Ignite2X Supports MAFTO and Philabundance
For years Ignite2X has been helping consumer packaged goods brands stand for something more than the attributes and benefits of their products. Consumers, whether they admit it or not, are sentimental. They strive to be practical, but feelings affect their behavior....
Does Your Agency Have Courage?
“Have a little courage, that’s all.” – The Cowardly Lion. Having recently relocated to offices in South Bethlehem, we are fortunate to start each day with a majestic view of the former Bethlehem Steel plant, which is now the Steel Stacks and Sands Casino. I can’t help...
What’s for Dinner? The Fancy Food Show Panel Weighs In
It’s 6PM in America…Do you know what’s for dinner tonight? Every year, our agency attends the Fancy Food Show to learn all we can about industry trends. At this year’s San Francisco show we attended the “What’s For Dinner?” panel, a discussion featuring speakers...