by Maureen Colley | Mar 11, 2019 | Advertising, Packaging
“Pink isn’t a color. It’s an attitude.” Experts throughout the decades have tried to explain the importance and significance of color and how it affects consumer attitudes and behaviors. They cite psychological studies, global trends, new products and business...
by Maureen Colley | Jun 22, 2018 | Consumer Packaged Goods (CPG), Packaging
Is packaging design the Rodney Dangerfield of the marketing world? It doesn’t get nearly the respect accorded to advertising, social media, PR or other vehicles intended to make impressions on consumers. Yet, packaging could be the single most important branding tool...
