by Kevin Justice | Sep 29, 2020 | Advertising, Consumer Packaged Goods (CPG)
It’s no revelation that social issues have become an increasingly hot topic over the past months. Brands face a fundamental reordering of priorities during a global pandemic and societal outcry over systemic racism and injustice. Brands have been pushed to the...
by Kevin Justice | Sep 17, 2020 | Digital Advertising
Most companies have been content to take the long view when it comes to implementing changes to their digital strategy. The management team wants to take their time, consult with experts, and conduct a thorough analysis before moving cautiously ahead, which is...
by Kevin Justice | Jan 9, 2019 | Consumer Packaged Goods (CPG), Shopper Marketing
Remember Newton’s Third Law of Motion? For every action, there is an equal and opposite reaction. That applies to consumer behavior too, especially when we look at the healthy-not-healthy eating trend. Depending on which study you read, upwards of 85% of Americans say...
by Kevin Justice | Apr 5, 2017 | Advertising, Creative Approach, Digital Advertising, News, Social Media
We’re thrilled to announce that we have walked away with yet another award for our work with Zebra Pen. Our “Find Zen” integrated marketing campaign garnered a 2017 International Muse Creative Gold Award, selected among the top work from small and mid-sized agencies...
by Kevin Justice | Feb 29, 2016 | Advertising, Creative Approach
They say that 51% of Super Bowl viewers care more about the ads than the game itself, and maybe that’s because animals rule the commercials. In January, TiVo released the results of research, incorporating insights from the Research & Consulting division of Vision...
