by Ignite2X | Nov 13, 2018 | Insights, Pet Marketing, Shopper Marketing
Before you scoff at that idea, consider how the entire approach to marketing pet products has shifted to the human consumer product marketing model. Trends that have shaped CPG marketing over the past 10 years: Big companies entering the market, squeezing out mid-size...
by Ignite2X | Mar 14, 2018 | Shopper Marketing, Uncategorized
Remember Rosie Ruiz, the New York marathon contestant who was disqualified when race officials determined that she rode the subway for part of the route? She had previously won the Boston Marathon without even breaking a sweat, literally, because unbeknownst to those...
by Ignite2X | Mar 9, 2018 | Advertising, Shopper Marketing, Uncategorized
We regularly attend specialty food shows to stay on top of trends, meet with colleagues and check out the new foods and beverages on display. We see (and sample) dozens of products and brands, including many from other countries. We enjoy meeting with these creative...
by Ignite2X | Aug 29, 2017 | News, Uncategorized
We’ve finally moved! Inspired growth comes from an inspired team. What inspires us? Working together to create, learn and build Big Ideas for our clients. We can’t wait to continue creating and collaborating in our new and improved...
by Ignite2X | Aug 29, 2017 | News
Now that the cat’s out of the bag about our big move, it’s time to get to work and start packing ours! We are excited to announce that our new office is officially underway. We’re in the process of determining our seating arrangements, sifting through carpet samples,...
