5 Consumer Trends Affecting the Pet Food Category
Pet spending in the U.S. has risen every year since 1994, and is projected to reach upwards of $100 billion by the end of this year, per a study from APPA. Pet food and treats is by far the largest spending category, making up more than 30% of sales. Consumers are...
(Dog)Gone are the Days of Boring Pet Foods: 4 Ways the Pet Industry is Learning New Tricks
With new trends popping up daily in the food and beverage market, it comes as no surprise that the pet food space is seeing its own fair share of trends, as well. Gone are the days of boring and simple pet food and treat choices. There are more selections than ever...
The David and Goliath Fight to Win Over Artisan-Hungry Millennials
King Saul thought Goliath was too big to fight—but small and humble David thought Goliath was too big to miss. As the story of David and Goliath so clearly shows, being the small guy isn’t always such a bad tactic. It’s an analogy akin to the food industry today,...