by Ignite2X | Jan 31, 2019 | Shopper Marketing
By: Patti Cerami Today’s consumers have ever increasing choices when it comes to grocery shopping. The retail landscape is constantly evolving – whether it’s independent grocers like Nugget Markets, Sprouts or Fresh Market or e-comm options like Amazon...
by Ignite2X | May 15, 2016 | Advertising
We live in a time where consumers share all kinds of feedback and opinions with brands, yet, according to a report from the “The Economist Intelligence Unit,” only six in ten senior business leaders view their companies as customer-centric, and only 56% report a clear...
by Ignite2X | Sep 19, 2016 | Advertising, Digital Advertising, Social Media
The Good, the Bad and the Ugly There’s already a ton of content out there in the social sphere, so adding a few posts here and there won’t hurt anybody, right? Wrong. Each post should be carefully crafted to reach your consumers, but how can you tell the difference...
by Ignite2X | Dec 4, 2018 | Featured
While the CPG industry – and the media that covers it – has focused relentlessly on ecommerce as an existential threat to traditional grocery stores, it is the rise of convenience stores that should strike fear in the hearts of supermarket executives....
by Ignite2X | Nov 13, 2018 | Sports Marketing, Uncategorized
We’re not going to debate whether or not Esports should be considered a sport. Tournament players train physically (no jokes about thumb squats), practice for hours a day, and can be given a random PED test during a competition. Sounds a lot like other professional...
