by Ignite2X | Dec 4, 2018 | Featured
While the CPG industry – and the media that covers it – has focused relentlessly on ecommerce as an existential threat to traditional grocery stores, it is the rise of convenience stores that should strike fear in the hearts of supermarket executives....
by Ignite2X | Nov 13, 2018 | Sports Marketing, Uncategorized
We’re not going to debate whether or not Esports should be considered a sport. Tournament players train physically (no jokes about thumb squats), practice for hours a day, and can be given a random PED test during a competition. Sounds a lot like other professional...
by Ignite2X | Nov 13, 2018 | Insights, Shopper Marketing
Before you scoff at that idea, consider how the entire approach to marketing pet products has shifted to the human consumer product marketing model. Trends that have shaped CPG marketing over the past 10 years: Big companies entering the market, squeezing out mid-size...
by Ignite2X | Mar 14, 2018 | Shopper Marketing, Uncategorized
Remember Rosie Ruiz, the New York marathon contestant who was disqualified when race officials determined that she rode the subway for part of the route? She had previously won the Boston Marathon without even breaking a sweat, literally, because unbeknownst to those...
by Ignite2X | Mar 9, 2018 | Advertising, Shopper Marketing, Uncategorized
We regularly attend specialty food shows to stay on top of trends, meet with colleagues and check out the new foods and beverages on display. We see (and sample) dozens of products and brands, including many from other countries. We enjoy meeting with these creative...
