5 Consumer Trends Affecting the Pet Food Category

5 Consumer Trends Affecting the Pet Food Category

Pet spending in the U.S. has risen every year since 1994, and is projected to reach upwards of $100 billion by the end of this year, per a study from APPA. Pet food and treats is by far the largest spending category, making up more than 30% of sales. Consumers are...
4 Myths About Millennial Consumers Debunked

4 Myths About Millennial Consumers Debunked

Think America’s largest generation is just a bunch of self-absorbed, plugged-in, brand-averse consumers who’d rather indulge in avocado toast every day instead of purchasing a home mortgage? Millennials say, try again. Like any generation, millennials are more than...