5 Things We Love About the Fancy Food Show

5 Things We Love About the Fancy Food Show

In late June, 7 of us made our annual pilgrimage to the NYC Fancy Food show. That’s Ignite2X account management, creative and content teams converging in one place to discover the entire universe of artisanal, gourmet, and fancy foods. We ate cheese, sipped all kinds...
Our Super Bowl Commercial MVPs

Our Super Bowl Commercial MVPs

As we all know, the Super Bowl is the Olympics of commercials, and this year was no different. While the actual Super Bowl 53 game was uneventful (and the lowest scoring game of all time), the commercials were there to keep us interested –and entertained. We snacked...
Digital Meets Brick and Mortar with Amazon Go

Digital Meets Brick and Mortar with Amazon Go

By: Patti Cerami Today’s consumers have ever increasing choices when it comes to grocery shopping. The retail landscape is constantly evolving – whether it’s independent grocers like Nugget Markets, Sprouts or Fresh Market or e-comm options like Amazon...
Is Your Company Self-Centric?

Is Your Company Self-Centric?

We live in a time where consumers share all kinds of feedback and opinions with brands, yet, according to a report from the “The Economist Intelligence Unit,” only six in ten senior business leaders view their companies as customer-centric, and only 56% report a clear...