by Andrew Morfopoulos | Mar 28, 2024 | Advertising, News
Like the brands we serve, our agency is continually growing in countless ways, driven by the ever-changing landscape of consumer trends, omnichannel selling platforms, marketing resources and services we provide, and the needs of our clients. When we first cast open...
by Kevin Justice | Mar 19, 2024 | Advertising, News, Sustainability
In a world where health-conscious consumers are increasingly prioritizing personal well-being and seeking to elevate their overall wellness through better food choices, food brands are needing and beginning to follow suit, responding with more products that are...
by Andrew Morfopoulos | Feb 22, 2024 | Advertising, Consumer Packaged Goods (CPG), News, Promotions, Shopper Marketing
Brand marketers are always under pressure to produce results from their promotional spending. But what exactly does that mean? Return on ad spend? Increased brand share? Building customer loyalty? The pressure to deliver results is perhaps even greater for brands with...
by Kevin Justice | Apr 24, 2023 | Advertising, Creative Approach, News, Pet Marketing
What happens when Ignite2X’s consumer-driven creative work is reviewed by its peers? Awards!! We were on fire at the recent international 2023 Muse Creative Awards – bringing home a total of 9 awards – 1 platinum, 3 gold and 5 silver! The Muse Creative Awards...
by Andrew Morfopoulos | Apr 3, 2023 | Consumer Packaged Goods (CPG), News
For some of us, we live in the golden age of food. We casually move through each day indulging in what we love – a snack here, a grab-and-go lunch or dinner there, a protein bar to carry us through the afternoon, and so on. Our food choices are largely driven by our...
by Kevin Justice | Feb 28, 2023 | Advertising, News, Pet Marketing
With pet parents increasingly treating their pets like people, it’s not surprising that there’s a surge in pet care products and services that put Fido at the forefront of all. Here’s a quick list of some hot trends in pet parent products and behavior to keep on your...
by Kevin Justice | Feb 28, 2023 | Advertising, News, Pet Marketing
The pet industry continues to expand and pet parents are spending more than ever, both in-store and online. Moreover, just like for themselves, pet owners are increasingly seeking a more personalized array of products to elevate the health of their pets. Let’s take a...
by Lori Musson | Sep 29, 2022 | Advertising, News
Innovation is often said to be the lifeblood of smaller brands breaking into the marketplace – providing purpose for their being and a point of differentiation. However, the giants of the CPG world must also play in this sandbox from time to time to both attract new...
by Andrew Morfopoulos | Apr 21, 2022 | Consumer Packaged Goods (CPG), News, Packaging, Sustainability
Waste not want not; I was always told growing up, and I have seen each generation take that to heart, conserving water, recycling paper, bottles, and plastics – and even composting food waste. While generations ago only people who shopped at food co-ops...
by Andrew Morfopoulos | Jan 10, 2022 | Creative Approach, News
Do you remember the last Care Package you sent to your kid in college? Or maybe you remember the last one you received from home. American college students tend to receive a lot of Care Packages that are sent from their families such as: boxes filled with snacks,...
by Andrew Morfopoulos | Jun 11, 2020 | News
For years Ignite2X has been helping consumer packaged goods brands stand for something more than the attributes and benefits of their products. Consumers, whether they admit it or not, are sentimental. They strive to be practical, but feelings affect their behavior....
by Ignite2X | May 5, 2020 | Consumer Packaged Goods (CPG), News
To be honest, business will take a long time to get back to normal. The right question now is not how soon will it end, but how do we continue? Talking about and promoting a business or brand amid a health crisis is a delicate matter right now. Is it acceptable for...
