by Andrew Morfopoulos | Mar 28, 2024 | Advertising, News
Like the brands we serve, our agency is continually growing in countless ways, driven by the ever-changing landscape of consumer trends, omnichannel selling platforms, marketing resources and services we provide, and the needs of our clients. When we first cast open...
by Kevin Justice | Mar 19, 2024 | Advertising, News, Sustainability
In a world where health-conscious consumers are increasingly prioritizing personal well-being and seeking to elevate their overall wellness through better food choices, food brands are needing and beginning to follow suit, responding with more products that are...
by Kevin Justice | Mar 12, 2024 | Advertising, Digital Advertising, Direct-to-Consumer (D2C)
In the dynamic world of brand marketing and advertising, where countless products are vying for shoppers’ attention, the power of emotion stands tall as an unrivaled force. While the importance and value of establishing an emotional connection with target consumers...
by Kevin Justice | Mar 6, 2024 | Advertising, Pet Marketing
Whether shopping at small, independent pet stores, grocery stores, leading big-box pet retailers, or on-line, surfing through the pet chews section can make pet parents feel a bit like a kid in a candy store, as well as a bit overwhelmed. From beef to chicken...
by Andrew Morfopoulos | Feb 22, 2024 | Advertising, Consumer Packaged Goods (CPG), News, Promotions, Shopper Marketing
Brand marketers are always under pressure to produce results from their promotional spending. But what exactly does that mean? Return on ad spend? Increased brand share? Building customer loyalty? The pressure to deliver results is perhaps even greater for brands with...
by Kevin Justice | Feb 17, 2024 | Advertising, Pet Marketing
Not only are pets receiving better, cleaner levels of nutrition these days, but fido and fifi are flashing more pearly whites, too, as pet parents increasingly embrace better oral hygiene for their pets. With February marking National Pet Dental Month, it’s only...
by Kevin Justice | Dec 14, 2023 | Advertising, Digital Advertising, Social Media
As we reflect back on 2023, it becomes readily apparent that we endured yet another year of fast-paced, amazing transformations across the social media landscape, including: Twitter was officially rebranded as X TikTok drove Gen Xers and proved it was not only for...
by Kevin Justice | Oct 13, 2023 | Advertising, Pet Marketing
In the fiercely competitive world of pet marketing, it’s crucial for brands to stand out and leave a lasting impression on potential customers. One highly effective way for pet brands to engage and connect with shoppers at store level is through strategic use of...
by Kevin Justice | Apr 24, 2023 | Advertising, Creative Approach, News, Pet Marketing
What happens when Ignite2X’s consumer-driven creative work is reviewed by its peers? Awards!! We were on fire at the recent international 2023 Muse Creative Awards – bringing home a total of 9 awards – 1 platinum, 3 gold and 5 silver! The Muse Creative Awards...
by Kevin Justice | Feb 28, 2023 | Advertising, News, Pet Marketing
With pet parents increasingly treating their pets like people, it’s not surprising that there’s a surge in pet care products and services that put Fido at the forefront of all. Here’s a quick list of some hot trends in pet parent products and behavior to keep on your...
by Kevin Justice | Feb 28, 2023 | Advertising, News, Pet Marketing
The pet industry continues to expand and pet parents are spending more than ever, both in-store and online. Moreover, just like for themselves, pet owners are increasingly seeking a more personalized array of products to elevate the health of their pets. Let’s take a...
by Lori Musson | Sep 29, 2022 | Advertising, News
Innovation is often said to be the lifeblood of smaller brands breaking into the marketplace – providing purpose for their being and a point of differentiation. However, the giants of the CPG world must also play in this sandbox from time to time to both attract new...
